Making a TV commercial is a hectic job. As it involves a lot of money, you should prepare well before making a TV commercial. Here are the major steps of making a good TV commercial.
Decide on the message
You will first need to find out what type of message you want to deliver to your audience. You can talk about the features of the products or benefits the customers will get from buying your product or service. You should highlight your unique selling point.
You should have a budget for your commercial. It is very expensive to make a TV commercial and you should know your financial limits. After setting up the budget, you should create a commercial that fits your budget.
Think about the story
You should have a story for your commercial. First, you will need to choose a theme; that is, whether you want something comedy, romantic or something else.
You should put down your story in writing. A good script will help the director to produce a commercial that will send the right message to the audience.
Produce the commercial and edit it
You should select your models and then film the ad. After that, you should use editing software like MovieMaker, iMovie or any video editing app to edit the commercial.
Making a TV advertisement requires a lot of planning. You should plan ahead and make a good team so that you can create a great TV commercial within a very short time.
Creating a TV advertisement is a tough job. But buying a good airtime is equally difficult. After you have completed your ad, you must buy airtime to run your ad. Buying airtime is a challenge and here are some tips that can help you in this regard.
Types of channels
When buying airtime, you have two options. You can buy from the broadcast stations or you can buy it from the cable channels. More people watch the broadcast stations. For any channel, you must contact the appropriate representatives and discuss buying the airtime.
The cost of the airtime depends on a number of factors. It depends on the size of the audiences watching the program. For example, if the program is very popular, then the cost will be higher. It also depends on how much airtime is available on the channel. If less airtime is available then the cost will be high and if more airtime is available then the cost will be low as the channel authority will try to sell the airtime fast.
You can negotiate airtime with the channel authorities. You can check out the ratings of a number of programs on different channels and compare their prices. Then you should negotiate. You can also hire a media agency to do the negotiation. They can also buy the airtime for a less price.
Buying good airtime can be expensive. But you will be able to reach your target audience and increase your customer base by running your ad frequently.
For a scalable and long-term growth of a company, TV commercial is the best option. It can improve the visibility of your brand and increase brand awareness. Though the expense is very high, here are some reasons why people choose TV advertising to promote their brand.
With TV advertising, it is possible to reach millions of people across the world. TV advertising now accounts for a major portion of TV viewing. It is possible to reach your target audiences by choosing proper airing time and program.
If you compare TV advertising to Pay Per Click advertising, you will find that for one click it costs more than $40; whereas, TV advertising costs only about $2 per lead. So, TV advertising is more efficient in this case. It is found that TV advertisements that continue to be shown for more than 3 years can generate about 140% profit.
Unlike before, there are a number of TV advertisement analysis software that lets the business owners measure the performance of their ads. So, the business owners will know whether the TV advertisement has been successful in capturing the viewers’ attention or not.
Many business owners are scared of investing in a TV commercial. But if you consider the long-term impact of a TV advertisement, you will find that it is actually a very good marketing tool. You must use it to promote your brand and grow your business.