Creating a TV advertisement is a tough job. But buying a good airtime is equally difficult. After you have completed your ad, you must buy airtime to run your ad. Buying airtime is a challenge and here are some tips that can help you in this regard.
Types of channels
When buying airtime, you have two options. You can buy from the broadcast stations or you can buy it from the cable channels. More people watch the broadcast stations. For any channel, you must contact the appropriate representatives and discuss buying the airtime.
The cost of the airtime depends on a number of factors. It depends on the size of the audiences watching the program. For example, if the program is very popular, then the cost will be higher. It also depends on how much airtime is available on the channel. If less airtime is available then the cost will be high and if more airtime is available then the cost will be low as the channel authority will try to sell the airtime fast.
You can negotiate airtime with the channel authorities. You can check out the ratings of a number of programs on different channels and compare their prices. Then you should negotiate. You can also hire a media agency to do the negotiation. They can also buy the airtime for a less price.
Buying good airtime can be expensive. But you will be able to reach your target audience and increase your customer base by running your ad frequently.